Will it all end in tears?



Kraft "String Cheese" Packaging for 2012 Back-to-School Promotion

Crayola crayons are one of the iconic products of a North American childhood. Even children who cannot read recognize the Crayola packaging.

So, does it make sense for Kraft, and its sister brand Polly-O, to team up with Crayola for a back-to-school promotion. From the perspective of selling more cheese and crayons it is a good combination.

But at the risk of being a bit of a worry wart, does packaging something edible to look like something inedible risk some problems? Will children who eat the cheese from these packages think that they can also eat crayons?

I am constantly battling with my four-year old to keep her from putting everything in her mouth. (Yesterday at the library she was chewing on the headphone wires while she watched videos on the pbskids.org website.)

It is incumbent on parents buying this cheese, or any product, to keep an eye on their children and make sure that their kids don't eat think that they shouldn't. But I can just see the lawyers lining up to sue when some child eats a crayon.