Yes, they really are Canadian

Panago Flier-Front Cover - July 2012

Panago Flier-Back Cover - July 2012

Sometimes, well actually most times, it is the little things that differentiate good marketing. In this case Panago is using the Canadian spelling of "favourites". The American spelling, "favorites" omits the "u".

Using the Canadian spelling is not a big thing, but it does tell you customers that you are a Canadian company and you know the difference between Canadian and American spelling.

And for a company competing in a crowded market, and differentiation that makes sense to the customer, is worth pursuing.