They're coming soon!!!

Valentine's Day Display at Dollarama

Easter display at Dollarama

I was in a Dollarama store just after Christmas. All of the Christmas  products had been removed from the shelves and the staff were in the midst of converting the shelves over to Valentine's Day and Easter merchandise.

The pace of this change is pretty remarkable and entirely predictable. Valentine's Day, St. Patrick's Day, Easter, Mother's Day, Father's Day, Canada Day, Back to School, Thanksgiving, Christmas, New Year's Eve, and then it start all over again. Miss out and you leave thousands, or even millions, on the table.

Retailers like Dollarama depend on rapid merchandise turnover and can't miss a day of potential selling.