mba4rent: A sweet piece of sourcing

Box for Milk Chocolate Caramel Thins from Walmart

Box for Milk Chocolate Caramel Thins from Walmart (Detail)

Companies put information on their packaging if they think that it will help increase sales.

In this case, Walmart tells consumers that the chocolates are a "Product of England". England does have a reputation for producing good sweets, and many people prefer the English version of bars such as the Cadbury Dairy Milk over the sweeter US version. (The first ingredient in the US version of Dairy Milk is sugar.)

And as long as consumers vote with their wallets for products made in England, brands will put the Union Jack on the front of the box.

PS A tiny and rather pedantic aside. The box says "Product of England", while the flag is the Union Jack, the flag of the United Kingdom (UK). The United Kingdom, or more fully the "United Kingdom of Great Britain and North Ireland" includes England, Scotland and Wales. The correct flag for England on its own is the cross of Saint George. (See below.) But most people outside the UK would have hard time identifying the English flag. and if the consumer does not make the connection then the good will is wasted.