Saturday, January 13, 2018

This party is well and truly over

Fidget spinners at Dollarama (December 23, 2017)

The fidget spinner was a fad. It was the quintessential fad. It came out of nowhere, grew in popularity very quickly, and then died even faster. 

One way to extend the duration of the product life cycle is to offer an upgraded version, add features, improve the quality, reduce the price, or license a desirable brand.

But in the case of the the fidget spinner licensing was too little too late. And so I find these licensed "Transformers" fidget spinners on sale for $2.00 at Dollarama.  Not even a brand as popular as "Transformers", or a toy company as powerful as Hasbro, could continue to make these desirable. My daughter, who has a dozen fidget spinners and was a huge fan, didn't even ask for one of these.

I hear a landfill calling for these.


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