mba4rent: A growing market with specific needs, and a product designed for the market

Advertisement for Doro 824C mobile phone, Vancouver, BC

There are now more mobile telephone accounts than people on earth. And as the penetration of mobile telephones has increased, firms have realized that one size does not fit all.

It seems that this phone is specifically aimed at older users, with features such as;

Larger, easy-to-tap icons
Hearing aid compatibility
Dedicated emergency button

Are those feature enough to attract older users? Doro, the maker of the phone, certainly thinks so.

"Doro offers value-added consumer solutions for seniors in the form of easy-to use phones with functions that facilitate everyday life. We also offer services that further enable and improve the quality of independent living for seniors and their families. Innovation is driven by in-house product development teams with in-depth knowledge of our target users, enhanced even more by the acquisition of Caretech AB in 2015. Our comprehensive offering spans from phones and smart devices, to software and support services, with a strong focus on ease of use." (Source: https://corporate.doro.com/doro-group/vision-mission-and-strategies/doro-in-brief/)