It's good to know your customers

Sign for Santa at his Park Royal home, Christmas 2017

Like most years, in 2017 Santa was everywhere. He managed to make an appearance at every major shopping mall, not to mention his Christmas Eve visits to deliver presents to all of the good girls and boys.

At the Park Royal Shopping Centre in West Vancouver the sign promoting visits to Santa give a clear indication of the demographics of families the mall is hoping to attract.

The interior design is by Urban Barn. And you don't have to settle for some ordinary candy cane, you get a real Lindt chocolate. Also no worries about waiting in line; West Vancouver parents' time is valuable so they can schedule a visit in advance using Santa's Fastpass.

The Fastpass system was developed by Disney to manage the lines for attractions at the firm's parks. And I would imagine that many of the families in West Vancouver have been to one of the Disney parks are familiar with the benefits of the Fastpass system.

So, unsurprisingly everything about visits to Santa at Park Royal are a fit with the demographics of the target market, parents and children from one of the richest municipalities in the country.