Ambush marketing in Aisle 7

Point of purchase display for Mott's Clamato juice at Safeway

The Nation Football League's (NFL) Super Bowl is coming. And there will be lots of parties as people watch 11 minutes of action in a 60 minute game spread out over about four hours of television.

And while Mott's wants its customers to buy lot of Clamato juice for their Super Bowl parties, Mott's has no interest in actually paying to be part of the game. Customers will make the obvious connection between a drink being "Always a touch down" and the Super Bowl, Mott's will get more sales, and the  NFL will get nothing.