Solving a long-standing problem (Or rather a long "falling down" problem)

Every year at Christmas time, we build a gingerbread house. The kits come with all of the pieces for the house and a bag of icing that you use to "cement" the house together.

Gingerbread House Kit
(Source: https://createatreat.com/products/gingerbread-house-kit/)

The usual problem we have is that it can be hard to hold all of the pieces together in the correct position while trying to assemble the house. And inevitability the pieces fall apart before the icing sets. 

The manufacturer, Create a Treat, now offers a pre-built version of the gingerbread house that solves the assembly problem.  

Pre_built Gingerbread House Kit

But the pieces of gingerbread are still so hard that you could break a tooth just trying to eat a piece of it. So, a dramatically increased shipping cost to solve a problem with a product that is almost impossible to eat.