Starts out well, but finishes badly

Hello Kitty remains a phenomenon. You can find the feline on everything from dolls and stickers to airplanes and toasters (And toast)

Hello Kitty toaster in action
(Source: https://images-na.ssl-images-amazon.com/images/I/51L9844-jUL._SY300_.jpg)

This is how the Hello Kitty toaster is supposed to perform.

Hello Kitty toaster

The problem is that, like many licensed products, the expectation does not match the reality. And over time this toaster's performance deteriorated to the point where Kitty was just a blob.

Toast from Hello Kitty toaster

A bit disappointing, but not really a big surprise. It is a cheap appliance made in China.