Thursday, November 23, 2017

Weird typography. I wonder if this was planned?

2018 Rocky Mountain Element Carbon 70
Source: http://www.bikes.com/sites/default/files/models/Web_Element_C70_C1_Profile.jpg

Rocky Mountain makes lovely bicycles. Fast and tough. My Rocky Mountain Element bicycle is about 10 years old, and while it still works fine, technology has caught up with it. I am still running 26" wheels and the new 29" cross country bicycles are such a vast improvement. So, I'm contemplating a new bike for next year.

The other big change in cross country bikes is in the drivetrain. Bikes commonly had two or more chain rings up front, while newer bikes have only one. This bike uses the SRAM Stylo crankset.
SRAM Stylo logo
Source: https://www.sram.com/truvativ/family/stylo#sm.000177v3t5e4ve4fwkj12oy6iyofu
SRAM Stylo crankset on 2018 Rocky Mountain Element Carbon 70 bicycle (Detail)
Source:http://www.bikes.com/sites/default/files/models/Web_Element_C70_C1_Profile.jpg 
The odd thing that I noticed is that when the Stylo logo is upside down it spells out "GIRLS". 

Now there is nothing wrong with that. I've had my ego handed to me on a platter by fast women in every bicycle race I've ever entered. (I'm talking about you people like Sandra Walter! http://www.sandrawalter.ca) But a weird piece of typography none the less.

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