Weird typography. I wonder if this was planned?
2018 Rocky Mountain Element Carbon 70 Source: http://www.bikes.com/sites/default/files/models/Web_Element_C70_C1_Profile.jpg |
The other big change in cross country bikes is in the drivetrain. Bikes commonly had two or more chain rings up front, while newer bikes have only one. This bike uses the SRAM Stylo crankset.
The odd thing that I noticed is that when the Stylo logo is upside down it spells out "GIRLS".
SRAM Stylo logo Source: https://www.sram.com/truvativ/family/stylo#sm.000177v3t5e4ve4fwkj12oy6iyofu |
SRAM Stylo crankset on 2018 Rocky Mountain Element Carbon 70 bicycle (Detail) Source:http://www.bikes.com/sites/default/files/models/Web_Element_C70_C1_Profile.jpg |
Now there is nothing wrong with that. I've had my ego handed to me on a platter by fast women in every bicycle race I've ever entered. (I'm talking about you people like Sandra Walter! http://www.sandrawalter.ca) But a weird piece of typography none the less.
Labels: Element, http://www.sandrawalter.ca, logo, Rocky Mountain Bicycles, Sandra Walter, SRAM, typeface
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