The campaign that never stops (spawning imitators)
The "got milk" logo (Source: https://upload.wikimedia.org/wikipedia/commons/a/a4/Gotmilk.png) |
Primal Pet Foods tee shirt |
The 'got milk" campaign was launched in 1993 by the California Milk Processor Board. Since then it has spawned countless imitators.
I saw "goat milk?" this week on a student's tee shirt. The tee shirt was produced by Primal Pet Foods to promote the firm's pet foods that include goat's milk as an ingredient.
I wonder how much longer parodies of, and references to, this campaign will run.
Labels: advertising, California Milk Processor Board, got milk, Milk, Primal Pet Foods
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