Saturday, November 11, 2017

I hope it turns out better

Advertisement for Halos mandarins
(February 2016, O-The Oprah Magazine) 

Most children love mandarins. Easy to peel, seedless, sweet, and just the right size.

I don't recall encountering this brand in the stores. (Perhaps they don't make it across the border into Canada.)

The one thing that I find unsettling about this advertisement is that the child's default reaction to an empty mandarin box is "Tantrum".

I would have thought that perhaps some take on the angelic halo on the packaging might be a better response and a better fit with the brands image.

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