A strange sampling exercise

Sample of Villaaggio Artesano bread

Yesterday morning I picked up a couple of these samples of bread at Georgia and Granville in  Vancouver. (The marketing firm had 15, 000 samples to hand out, and six people to do it.)

This bread is made by Villaggio, which is part of Canada Bread, owned by Groupo Bimbo from Mexico.

Grupo Bimbo brands (Source: https://www.canadabread.com/our-brands)

The sample, is single slice in a cellophane package, is probably the most wasteful product sample that I've ever seen. A single slice? I can't even make a sandwich.

Sample of Villaaggio Artesano bread (Detail)

And the best before date is either November 10, 2017, or October 11, 2017.  For the sake of the people who ate the same I hope it is the former.