Someone may care, but I don't

"Game of Thrones" wine display, LCBO, Toronto 

"Game of Thrones" wine display, LCBO, Toronto

"Game of Thrones" wine display, LCBO, Toronto

I saw these wines on the shelf at an LCBO store in Toronto. I know that licensing can help sales, but in my experience there should be some connection between the licensor and the product. Michael Jordan basketball shoes for Nike are a logical fit. (Jordan shoes have over 10% of the US athletic shoe market, about the same share as Adidas.) This wine is not a logical fit.

A $30 "red blend" from a winery I've never tried before? GQ gave the wines a fairly poor review, "Sommelier tested. Not necessarily sommelier approved". (Source" https://www.gq.com/story/is-the-game-of-thrones-wine-actually-good)

So, an interesting piece of licensing, but the general consensus seems to be that decidedly average wine.

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