Clutching at straws

Dairyland 2% Milk

These days every brand is trying to stand out. Whether it be the limited edition running shoes by Adidas, the celebrity-endorsed clothing collection at H&M, or the special holiday coffee, every brand try to make itself special.

But what is special about a milk carton? This is a special "Limited Edition Packaging". Who cares? Who is going to keep carton this when it's empty? Will this change the consumer's buying habits? I doubt it. I think that when it is empty it is going to straight into the recycling bin.

Sometime I just have to sigh, roll my eyes, and shrug my shoulders.