Wednesday, May 17, 2017

Closing soon, if you have a time machine.

Advertisement for "Animal Inside Out", rear of Coca-Cola truck, Vancouver, BC 

The "Animal Inside Out" exhibition was at Science World in Vancouver, BC from October 15, 2015 to March 28, 2016. Coca-Cola was one of of the sponsors of the exhibition, hence the advertisement on the back of this Coca-Cola delivery truck.

So far so good, but I took the photo on April 10, 2017, over a year after the exhibit closed. One of the unfortunate realties of out-of-home advertising is that it often stays up long after the event it is promoting is over. In this case staying up over a year after the event finished. This sort of sloppiness just makes every look as if they are not paying attention.

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