The marketers get it wrong, the magazine gets it right

Postpaid return envelope from American Marketing Association

Postpaid return envelope from The Economist

Last week I received two subscription renewal letters. Both were from firms based outside Canada.

But I live in Canada, and so the envelope from the American Marketing Association is worse than useless. It shows me that whoever is working on the organization's subscription marketing is completely clueless.

On the other hand the envelope from The Economist is specially designed for Canadian subscribers.

How can an organization that purports to be experts in marketing get this sort of thing so wrong?