Getting social at the mall

Sign promoting free phone changing, Pacific Centre, Vancouver, BC

There was a time when security guards in the Pacific Centre attempted to stop the public from taking photographs in the mall, but how times have changed.

Retailers today, especially fashion retailers, could not survive without the free publicity from fans taking and sharing photos.

I wonder if there is a point at which there is too much photography? Jewellery stores do not permit photography in their stores for security reasons. I wonder if other retailers will follow suit?