Using advertising to achieve none of your goals

Advertisement for Gray & Farrar, The Matchmaking Service (The Economist, July 16, 2016)

I saw this advertisement in a recent issue of The Economist. Now, it is not that I'm looking for the services of a matchmaker, but I was intrigued.

According to the firm's website;

"Welcome to Gray & Farrar, where only the most eligible single people are accepted as private clients. The success of our service reflects the success of this selection criteria and we are certainly not right for everyone.

It has often been said that we are one of the world's best kept secrets and we certainly intend to keep it that way. Our clients' right to privacy is safeguarded at all times and the internet has no place in our business. That is why you will find only limited information on this website.

The majority of our clients come to us through personal recommendation or by personal invitation and so already know who we are and how we work. However, if you are not familiar with Gray & Farrar and would like to know more about how to retain us, then please do get in touch to arrange a personal meeting. This can take place either at our Headquarters in Mayfair, London, or in one of the following locations: Paris, Monaco, Brussels, Geneva, Zurich, Hong Kong, Singapore, Los Angeles and New York. Other locations by arrangement.

Our fees are £15,000 for our standard service whilst Gray & Farrar Bespoke is solely price on application."

I love irony, and the line in this FULL-PAGE ADVERTISEMENT that I love the most is, "It has often been said that we are one of the world's best kept secret and we certainly intend to keep it that way." 

And you've purchased a full-page advertisement in The Economist to achieve this goal?