I expect better (And so should you)

Article by Lawrence A. Crosby, Marketing News (Published by the AMA), July/August 2016

Article by Lawrence A. Crosby, Marketing News (Published by the AMA), July/August 2016 (Detail)

I'm not perfect. I make spelling mistakes and I have had to go back to old blog posts and correct the typos.

My marketing students also make spelling mistakes. One of the worst and most common mistakes I see in their work is spelling company names wrong. (Is it Sportcheck, Sportchek, SportCheck, SportChek, or Sport Chek?) I tell students that this sort of sloppiness is inexcusable and a mistake that could get them fired.

But they are not writing for an official publication of the American Marketing Association, and Lawrence A. Crosby is.

So either Mr. Crosby does not know how to spell the name of JC Penney, or more likely some automated editing bot has changed the spelling. (I think that the latter is far more likely.)

Seeing this sort of egregious spelling error in an industry publication is depressing. How can I get my students to take spelling seriously when they see examples like this?


PS The correct version is Sport Chek. The logo does not have a space between Sport and Chek, but the text version does.

Sport Chek company name
(Source: https://www.sportchek.ca/help-desk/corporate-information/about.html)