Let the promotions begin

Packaging celebrating the summer 2016 Marketing Games

Every four years, the best of the world's youth gather together to figure out how to turn a meeting of athletes into the biggest marketing and promotional event of the year.

This year the athletes are gathering in Rio de Janeiro but marketers in every corner of the world are trying to figure out how to use the Olympics to sell more stuff.

This is the package for the limited edition" Oreos. (Notice that the cookies are emblazoned with the maple leaf instead of the word "Oreo".)

But as Oreo is not an official Olympic sponsor the words "Olympic", "Games" or "Rio", or any possible combination of those words, do not appear on the front of the package.

And, nudge nudge wink wink, I'm sure that no one would make any connection between a cookie on a ribbon and an Olympic medal. That would be wrong.