Monday, June 20, 2016

Everything's right, except the product

Advertisement for Grower's Cider, Granville SkyTrain Station, Vancouver, BC 

Advertisement for Grower's Cider, Granville SkyTrain Station, Vancouver, BC (Detail)

This is the sort of detail that should have been caught by someone. The position of can on the knee is so contrived and obvious, and the positioning of the hand on the can ensures that the logo is visible. So how could the language on the front of the can not be obvious to the stylist or photographer?

Is there an English-language can being used in a French-language advertisement in Quebec?

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