Sunday, June 12, 2016

Not the worst advertisement to keep up after the event

Sport Chek advertisement, Vancouver City Centre SkyTrain station, Vancouver, BC
Sport Chek advertisement, Vancouver City Centre SkyTrain station, Vancouver, BC

Sport Chek advertisement, Vancouver City Centre SkyTrain station, Vancouver, BC (Detail)

Ads that are still on display long after the event bug me. But in this case the advertisement is worth keeping up. The new Sport Chek store in downtown Vancouver is located in the former Indigo books location at Robson and Howe.

The space had been empty for months and after renovation opened with a flourish. Even though the Grand Opening was a month ago, keeping these advertisements up does serve a useful purpose, letting consumers know that the store is finally open.

Although I do wonder how much longer the ads will remain up. Hopefully not almost three months after the opening like this one for the Vancouver Film School's open house.

Vancouver Film School advertisement, Granville SkyTrain station, Vancouver, BC (Photograph taken June 3, 2016)

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