A great POP display

Countertop point-of-purchase (POP) display, Vancouver, BC

The most profitable part of most retail stores are the last few feet before the cash register. If your product can stand out in that environment then higher sales are all but guaranteed.

This display, that looks like a KitKat large bar, stands out. It does use a bit more counter space than a conventional cardboard box, but it conveys the message and put the brand front and centre.