Changing the pricing, but not changing the sign

Sign outside Freshslice Pizza location, UBC, Vancouver, BC

Sign outside Freshslice Pizza location, UBC, Vancouver, BC (Detail)

The price of a slice of pizza at Freshslice was $1.29 and then rose to $1.43. ($1.50 with tax.)

But due to increasing costs Freshslice split its menu in half and now charges an extra 50 cents for "Feast" slices. This change came into effect months ago.

But some locations are either unwilling to update their signs, or are using the sign with the now abandoned "Any slice" policy as a "bait and switch" tactic.

Either way is is not the sort of behaviour that I will reward with my business.