Ends Soon! But when?

Advertisement for Toyota "Red Tag Days", Vancouver City Centre SkyTrain station, Vancouver, BC

This advertisement provides almost none of the essential information that the modern consumer might expect.

• When did the sale start?
• When does it end? ("Soon" is not really enough information.)
• Where are the dealerships? (Or if you don't include the names of the dealerships, how about a URL for the listing of the local dealers?)

And to make it worse, I contacted three dealerships and no one knew off hand when the "Red Tag Days" ended. Two dealerships passed me over to sales people who didn't know, while at the third dealership the receptionist managed to get the information for me. (The promotion runs until the end of June.)

And to make it worse, this is not the first time that Toyota has run this promotion. Overall a rather poor execution.