Living in the "on demand" world

Advertisement for "Just Eat" app, Granville SkyTrain station, Vancouver, BC

Advertisement for "Just Eat" app, Broadway and Commercial SkyTrain station, Vancouver, BC

This looks like a fine idea. The one problem I can foresee is that the restaurants most likely to sign up will be the chains that I would not want to eat at anyway.

But is that where business is heading? We will increasingly make our choices from amongst what is easy and available, rather than picking the option that we'd really prefer, but which is a bit more of an effort?