One of these things is JUST like the other

Advertisement for Humber College, Lou Lou magazine, October 2013 

Advertisement for Douglas College, Granville SkyTrain station, 2015

I have no idea when Douglas College started using the "Do What You Love" line. It is a great line and does work well with the college's name.

The two colleges serve very different markets and are not really competing for students, but two Canadian post secondary institutions using the same slogan is a bit of a coincidence. I wish both of them well.