Just bad luck

Scaffolding on the up escalator, Granville SkyTrain station, Vancouver, BC

Advertisement for Bank of Montreal, Granville SkyTrain station, Vancouver, BC

It is more bad luck than anything else, but I saw this advertisement for the Bank of Montreal, and just around the corner was an out of order escalator covered with scaffolding. (This station has one of the longest escalators in the SkyTrain system.)

There is nothing that advertisers can do to control this sort of problem, but having a campaign that depends of technology beyond your control working as promised is a bit of a risk, or perhaps just bad luck.

But the worst part was the up escalator was not running, so that effortless escalator ride was a long hike up stairs.