Attract the kids and the adults will follow

Advertisement for Lougheed Town Centre, Main and Commercial SkyTrain station, Vancouver, BC

Advertisement for Lougheed Town Centre, Main and Commercial SkyTrain station, Vancouver, BC (Detail)

A trip to see Santa at the mall is a mainstay of a North American Christmas. Now the practice is evolving from a free visit with Santa to a free photo of your child's visit with Santa.

It will interesting if all of the malls get into a "price war" and all feel that they have to offer a free photo in order get more visitors to the mall.