Four signs, but not much business

Signs for Big Box Outlet, Grandview Highway, Vancouver, BC

Truck with prop box in the back, Big Box Outlet, Grandview Highway, Vancouver, BC

It is a frequent observation that location is critical for retailers. This retailer, Big Box Outlet, is hidden at the back of a parking lot behind a motorcycle dealership.

And so, in an effort to generate more business, there are now four signs visible to passing pedestrians and motorists.

Are four signs better than one, or two, or three? It doesn't seem so. I rarely see anyone in the store, and the signs are just an eyesore.

But I do like the BIG BOX in the back of the truck. A horribly lame pun, but eye catching.