Inconsistency that drives consumers crazy

Listing for Wolverine Courtland boot, showme.ca
(Source: http://www.shoeme.ca/products/wolverine-1000-mile-mens-courtland-black-w00279?s=recomatic 20151114)

Details on Wolverine Courtland boot, showme.ca 
(Source: http://www.shoeme.ca/products/wolverine-1000-mile-mens-courtland-black-w00279?s=recomatic 20151114)

I'm looking for some new boots for winter. While rather expensive, these boots look well made. I'm almost always a size 8, so that is what I'll order. (Afterall the fit "Fits true to size".)

But, wait a minute what do I see in the "Description"?

Description  of Wolverine Courtland boot, showme.ca 
(Source: http://www.shoeme.ca/products/wolverine-1000-mile-mens-courtland-black-w00279?s=recomatic 20151114)

The "Fit Tip" is that "This style runs large. We recommend ordering a half size down from what you normally wear".

So, which is it? "Fits true to size" or "This style fits large". It can't be both and this sort of inconsistency makes me question the wisdom of ordering anything from this website.