Making an effort

Coca-Cola recycling container, Horseshoe Bay, BC

Coca-Cola recycling container, Horseshoe Bay, BC (Detail)

Coca-Cola sells almost 2 billion servings a day. That is a lot of bottle and cans. In its earlier history Coke was sold in refillable glass bottles. Today, in most countries, Coke is sold in single-use aluminum cans and PET (polyethylene terephthalate) bottles. 

The huge volume of empty Coke containers represents a consistent potential PR problem for the Coca-Cola company. 

Recycling containers, such as this one, serve two purposes. They position Coca-Cola as an environmentally responsible company, and they also serve to at least partially eliminate empty containers from the waste stream. 

So, regardless of whether you like Coke, providing recycling bins is a good things to do. (And the fact that the bins are in the iconic Coke bottle shape is just an added bonus for Coca-Cola.)