Combating the scourge of the private label product

Polysporin KIDS! packaging

I have a young child. Like most kids, she has her share of cuts and scrapes. (She has broken her arm twice and almost sliced the top off her thumb with a broken Mason jar.)

It is not surprising that we go through a few tubes of Polysporin a year. The last time I bought some Polysporin I saw this notice in tiny type on the side of the box.

Notice on the side of the Polysporin KIDS! box

Given the rising standards of "store brand products", in some cases surpassing the quality of the national brands, this is an interesting claim to make. For "wound care" as the firm refers to the category, Polysporin pretty much has a lock on brand recognition. So, it is not surprising that the firm would assert its authenticity. 

The LIFE brand product at Shoppers Drug Mart is not Polysporin in a different box. If you want the performance that you've come to expect with Polysporin then you have to buy authentic Polysporin. 

Polysporin KIDS! box