Friday, October 23, 2015

I'm not 100% sure this was authorized

Chanel iPhone case

One of my students has this case on their iPhone. Quite striking looking. I wondered where such cases might be obtainable and discovered pages of them on the AliExpress.com website.

AliExpress is part of Alibaba, so it is not completely surprising that these cases, available for under $5.00, are perhaps not authorized by Chanel.

Brands spend enormous  amount of money policing unauthorized uses of their trademarks and designs, but these days it seems to be an uphill battle. But unless brands enforce and protect their trademarks the value of those brands will inexorably decline. And if consumer are not willing to pay the premium for "real" branded goods, then the future of brands looks a bit dire.

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