So much clutter, so little effect
Signs at the bus loop in New Westminster, BC |
Clutter is the enemy of effective communications. And what could you call these 18 signs but clutter? The one for CIBC stands out because it is at the end and uses some white space, but most of the others are crammed with too much information.
And it I took away or changed half of them would anyone notice? The problem is that the businesses fall into lockstep and have a sign because everyone else does, and the more signs there are the less effective each one is.
Labels: out-of-home advertising, sidewalk signs, signs
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