A great big mess of logos

Advertisement for Central City shopping centre, Broadway Commercial SkyTrain station, Vancouver, BC

Last week I saw this advertisement at the Broadway Commercial SkyTrain station. This makes no sense to me for a couple of reasons.

The explosion of logos tells me that all of the retailers are chains which means multiple locations. Almost without exception every one of the companies represented by a logo on the advertisement has a location much closer to Broadway Commercial than Central City in Surrey. (There is a Shoppers Drug Mart actually attached to the Broadway Commercial station.)

And apart from the fact that Central City has "140 STORES!" why should I bother going all the way out to Surrey to visit? Perhaps the gift card might entice people.

"Visit Central City for all your Back to School shopping needs and send your kids to school in style! Don’t miss the fabulous Back to School Sidewalk Sale with deals up to 70% off. Plus starting August 14 to September 20th visit customer service and enter for your chance to WIN a $1000 Central City Gift Card. Good luck!" (Source: http://www.centralcity.ca/win-a-1000-central-city-gift-card/)

But this advertisement didn't go up at the station until the end of August and I'd already completed my back to school shopping. It just reinforces a common problem with transit ads, not being up at the right time.