Don't lie to me!

Subway advertisement, Renfrew SkyTrain Station, Vancouver, BC 

Subway advertisement, Renfrew SkyTrain Station, Vancouver, BC (Detail)

Location specific advertising can be great. But in this case someone seems to have actually measured the distance and found the flaw in this Subway advertisement.

This is not the first time that Subway has got into trouble over its inability to measure. In 2013, Subway faced a multi-million dollar lawsuit over the fact that the "footlong" subs were less than 12 inches.

In its defense Subway claimed that "footlong" does not imply that the sandwich was actually 12 inches long. I find that a feeble response.

If you are using units of measure to promote your business it is incumbent upon you to ensure that you use those measurements correctly.

And if you don't expect to be called out by the public.