Why is this acceptable?

Heinz Organic Ketchup, Ruddy Potato, Bowen Island, BC

The "upside down" ketchup bottle was designed to deal with an old problem, ketchup would flow slowly especially in the old glass bottles.

So this new bottle is designed to be store lid down. But the lid is a bit narrow and the bottle is thus somewhat unstable on the shelf. So the solution is to place the bottle on the shelf upside down.

The result is the label is upside down, which can't help sales. So, make the lid larger and more stable, supply a caddy to hold bottles on the shelf lid down, or put labels on both sides of the bottle with the top of the label towards and away from the lid. (i.e. Put a label on the other sides of these bottles with the label rotated 180 degrees.)