Saturday, August 29, 2015

By your shape shall we know you

Drinks menu, Central City, Beatty Street, Vancouver, BC
The shape of the Coca-Cola bottle is one of the most recognizable and recognized pieces of packaging in the world. And the shape of the Jack Daniel's Tennessee Whisky bottle and the distinctive font are also quite easily recognized.

So the combination of the two bottle silhouettes on the cover of this drinks menu should tell customers what to find inside.

I'm just a bit surprised that Jack Daniel's and Coca-Cola would permit the use of their logos together.

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