Girls' Club - No Boys Allowed

Sign for Bikram Hot Yoga, City Square, Vancouver, BC

Sign for Bikram Hot Yoga, City Square, Vancouver, BC

It is a stereotype, but like most stereotypes there is a germ of truth; yoga is predominantly a women's pastime. Although firms such as lululemon have done everything they can to encourage men to take up yoga, the uptake has been slow. (In a lululemon store the men's wear is frequently on prominent display at the front of the store.)

But the reality, and the advertising, tells a different story. Women form the overwhelming majority in most yoga classes. And with advertising like this that shows only women, that trend is likely to continue.