Someone is not paying attention

Citizen Eco-Drive sign at Independant Goldsmith, City Square, Vancouver, BC

Citizen Eco-Drive sign at Independant Goldsmith, City Square, Vancouver, BC (Detail)

Citizen Eco-Drive sign at Independant Goldsmith, City Square, Vancouver, BC (Detail)

Canada is a bilingual country, but swathes of Eastern Canada, French is not really a common language in in Vancouver.

So, why does this jeweller in Vancouver have a French-only sign outside the store? It would seem that both Citizen and the retailer are not really paying attention.

It has been on display for a week. I wonder how much longer it will last?