Perhaps it's just a coincidence

Bounty and Island Bar (Front of package)

Bounty and Island Bar (Back of package)

If. like Dollarama, you are selling a lot of  cheap no-name goods how do you get consumer's attention? An obvious option is to copy the packaging of a top-selling national brand.

The original product is Bounty, and Dollarama decided to make a copy, Island Bar. The ingredients are almost the same, but while the Bounty sell for over $1.00 each, the Island Bar iat 2 for $1.00.

Like most knock-offs it is a compromise; not as big and not as tasty. But it looks pretty similar and for half the price, some consumers will put up with the differences.