Saturday, May 30, 2015

Perhaps I'll crochet a truck cozy

Advertisement before YouTube video
(Source: https://www.youtube.com/watch?v=5Hoc9pNfVfU)
YouTube video - How to Crochet for Beginners
(Source: https://www.youtube.com/watch?v=5Hoc9pNfVfU)
I don't own a truck. I don't drive a truck. I've never owned a truck. I've never driven a truck. I never plan to own a truck. I never plan to drive a truck. I am not a truck person.

So why is YouTube showing me this advertisement before a video entitled "How to Crochet for Beginners"?

This is the sort of horrible targeting that gives on-line advertising a bad name. If YouTube can't match advertisements and content better than this why should marketers waste their time with the site? I thought the folks at Google, YouTube's owner, were smarter than this.

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