The party is over (Not that it should have surprised us.)

Rainbow Loom display, Indigo, Broadway and Granville, Vancouver, BC

Sign on Rainbow Loom display, Indigo, Broadway and Granville, Vancouver, BC

Well, they had a pretty good run, but the children have moved on, In 2014, my daughter received two Rainbow Loom kits for her birthday and just about every kid at school was making and wearing Rainbow Loom bracelets. Today it looks as if retailers are getting ready dump them. This product has followed one of laws of marketing.

Source: http://cdn2.free-power-point-templates.com/articles/wp-content/uploads/2013/11/product-life-cycle-ppt-template.jpg

All products follow this life cycle. In some cases the brand can try to control the time between introduction and decline. (The annual release cycle of Apple iPhones is one good example.) And in other cases the length of the product life cycle (PLC) is subject to the fickle whims of the marketplace.

Generally the steeper the climb, the faster the descent. That is the usual PLC profile of a fad. How could anyone think that the Rainbow Loom would be anything but a fad?

I'm sure by the time the next school year starts in September some new crafting craze will have taken over, but in the meanwhile look for a ton of these kits at garage sales over the summer.