An advertisement the breaks out

TD Bank advertisement, Broadway City Hall SkyTrain Station, Vancouver, BC

TD Bank advertisement, Broadway City Hall SkyTrain Station, Vancouver, BC (Detail)

Transit advertising is generally constrained by frames. But in this case the advertisement breaks out. I'm not really sure why. I might expect this if the advertisement was showing something that was extra large, but this tablet has an 8" screen. A strong tie-in between the execution and the strategy would have been good.

But breaking out does get more attention, and that is never a bad plan for an advertiser.