A missed opportunity to break through

Advertisement for Ultimate Dinosaurs, Commercial Broadway SkyTrain station, Vancouver, BC

Poster advertisement for Ultimate Dinosaurs, Commercial Broadway SkyTrain station, Vancouver, BC

The top advertisement is great. I love the way the head of the dinosaur breaks out of the frame. It is rife with menace.

On the other hand the poster at the bottom is a missed opportunity. The advertisement could have been so much more effective if the dinosaur's head broke through the edge of the frame.

I wonder what it would take to inject a bit more flexibility and creativity in the media installations?