We're lying to ourselves (And happy doing it.)

Sign at IKEA, Richmond, BC

It says in big letters "Frozen Yogurt", yet everyone who ordered a cone called it "Ice Cream". In Canada "Ice Cream" must contain 10% butter fat. "Frozen Yogurt" has no such requirement and usually contains no butter fat at all.

But consumers are creatures of habit. Much to the chagrin of the dairy farmers we say "pass the butter" even when there is only margarine on the table. And for most people any frozen treat in a cone as "Ice Cream".

I wonder if the dairy farmers will try to crack down on the terminology that consumers use? A pointless exercise at best.