The cute benefits of using this service

Grocery Gateway poster, St. Clair subway station, Toronto, Ontario

Grocery Gateway poster, St. Clair subway station, Toronto, Ontario

Grocery Gateway is a Toronto-based home delivery service for groceries. Founded in 1997, in the midst of the dotcom boom, Grocery Gateway was purchased by the Longo's chain in 2004. Despite raising over $100 million CDN in capital, but the time of the 2004 purchase by Longo's the value of Grocery Gateway was less than $7 million CDN.

These advertisements, which I saw on the staircase at St. Clair subway station in Toronto, demonstrate the benefits of using the service. For the time-pressed consumer, more time with their baby and/or dog are positioned as the tangible benefits of using the service.

And while the surrounding neighbourhood does seem to have lots of dogs, I did not see many children around.

Are there other time benefits? I'm sure that lots of people could use their grocery shopping time to watch complete seasons of forgettable shows on Netflix, or going to the gym, but kids and dogs are always an easy sell for most consumers. (And you should never underestimate the benefits of cute.)